We have always done craft fairs and when we are allowed again will be returning. Sellers seem to love them or hate them. We love them but they do have their drawbacks.
If you are thinking of doing your first here's a few things we have learned along the way. Firstly I would recommend doing your homework about the fair. If it is a regular fair I would recommend visiting before committing to booking a stand take notice of:
- is it advertised around town
- are there many visitors inside
- is everything handmade
- is there a range of sellers and are many of them selling the same things
- what is the quality of the products
These will give you an idea of what the fair is like, and how is it run.
Also think about the area is it a tourist town if it is on over a weekend are there many visitors on a Sunday and do you think your products will fit.
We do our local fair in Helmsley where we live which does make it easier for us we know the town, we know the visitors it attracts and one of the best things we don't have to worry about parking we just walk down with all our stock on a sack barrow.
Though saying that we have still had a lot to learn about craft fairs. becoming a regular at the fair has many advantages people get to know you and you make friends with other sellers. Working at home and posting out your products can become very lonely. You will find that many sellers are happy to share what they have learned along the way, they will help you with your stand, give you tips and ideas take notice of them they have picked up lots of knowledge.
I find them a great way to get feedback if I have made something new and not too sure, or I think they are the best thing I have ever made listening to people walking round can be invaluable. You definitely need a thick skin sometimes as some people seem to be totally blind to the fact that you are standing behind the table and can hear everything you say good and bad.
Be prepared to be there all day and sell nothing or barely cover your table money. One fair is never the same as another, that is the exciting part about them you never know what is going to happen. We still do a little happy dance when we have a sale.
An expensive table does not necessarily mean the footfall or customer spending will be any better than any other. I would say the current rate in my area is £20 a day, which is not too much to lose if you do not have good sales and what you learn could be invaluable to your business.
- Tags: craft fairs
- Tracey Wilmot